Business blogs or blogs created by business organizations are getting very popular these days. As more people realize just how powerful blogs can be for many reasons, more webmaster are more than ready to inculcate blogs into their website platform. Blogs can be used to dive traffic t your main website and here are some reasons why
Reason #1: Dynamic
No one wants to be associated with a dull and lifeless website with a persona attached to it. Blogs that has life and comes with a real person who is behind those pages is more attractive to the visitors. People are more willing to fork out money to be spent on websites that hey are confident will be responsive towards any form of queries of troubles they may face when using those products and services.
Reason #2: Search Engine
The search engines love new contents and blogs have the uncanny ability to ping the search engines every time a new post is being made to the blogosphere. Not surprisingly, blogs are indexed faster than static web pages. Pages from a blog are believed to be able to rank better on the search engines rather than static pages on a website. Traffic from the search engines is the most targeted one around, and has the highest conversion rate in the online world; this makes it exceptionally enticing for webmaster to use blogs to drive traffic from his source.
Reason #3: Ease of Maintenance
Blogs come equipped with its own internal linking system and will automatically update all related links and internal pages every time a new post is made. This is different in static pages where you have to manually link the pages together and create a new version of the site map if those pages were changed in any way.
Reason #4: Blog Directories
Blogs can be listed on directories that would give them the additional traffic. Every webmaster dreams of having tons of traffic daily to their websites and having an active blogs that is listed on blogs directories can certainly add to that amount. There are hundreds and thousands of blogs directories on the Internet that relates to any particular niche and by listing on as many of these would certainly give you that additional traffic you need.
Reason #5: Links
Pages from blogs are easily linked to by others as a form of reference as they are fresh information and highly relevant to the latest development happening in any particular industry. This offers a highly enticing form of link baiting where one successful post may be inked to by hundreds or even thousands of other blogs related to the topic in question which would give free link back to the site. Links pointing to the site will raise its rank on the search engines, which means more traffic to the website as a result.
These are just five reasons why people use blogs to drive traffic to a website. There are many advantages to having on blog on your main website or on a separate platform that is pointing to it.